Profile
Susan Hallam
Managing Director
Hallam Communications Ltd

Susan is an independent search engine marketing consultant, with specialist experience advising SME (small and medium enterprise) businesses. She has been working in the UK information industry for more than 25 years, and was amongst the first to deliver commercial Internet workshops back in 1993.

Susan has a BA in Political Science, and an MSc in Information Science from Drexel University, and is Chartered Member of the Institute of Library and Information Professionals. She specialises in the business impact of emerging Internet technologies, Internet marketing, customer relationship and content management technologies.

Her areas of expertise include:
· Internet marketing strategy development
· Search engine optimisation
· Pay Per Click (PPC) advertising
· Web design reviews
· Web design briefs
· Web compliance audits
· Email marketing
· Web 2.0: blogging, podcasting, interactivity
· Multichannel selling, including ecommerce and eBay

She was instrumental in developing the successful East Midlands Web Academy programme and is an expert advisor for the eBusiness Club. She regularly speaks at international conferences such as Internet World and Search Engine Strategies.

She has experience in advising high growth start-up companies with particular interest in the development and marketing of new online technologies. She provides specialist international Internet marketing advisory services to UK Trade and Investment supported companies.

Prior to setting up Hallam Communications in 1999, Susan held senior Internet marketing roles at BT and Capital One. Susan’s initial interest in the Internet and electronic commerce arose from her teaching and research role as a Senior Lecturer in Information Technology at The Nottingham Trent University, where she continues to guest lecture. She currently serves on the board of EMITA: the East Midlands International Trade Association.

Susan can be reached at [email protected]

Accreditations held by Hallam Internet Marketing Services
Chartered Institute of Information and Library Professionals
EM Brokerage Quality Assured Service Provider
Google Adwords Certified Professional
eBay Education Specialist