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Build profitable, long-term customer relationships
Date:   29th November 2007 Until:   29th November 2007
Event type:   Seminar
Duration:   9.30-1
Number of places:   50

Build profitable, long-term customer relationships

On Thursday 29th November at Wolverhampton Race Course (9:30 - 13:30)
Hosted by the National B2B Centre (with Business Link West Midlands) this seminar will include presentations and demonstrations by ACT!, Sage CRM, SAP Business One and Microsoft Dynamics solution providers


Do you ever feel like you:
a)       Struggle to find customer details?
b)       Are losing a grip on customer relationships?
c)       Have customer information in several different systems?
d)       Don’t know enough about your customer’s history with you?
If you answered “yes” to at least one of these questions then this seminar is for you.   In this half-day event, especially for manufacturers and engineers, we will show you how Customer Relationship Management (CRM) technologies can help you to understand your customer better and – ultimately - improve the relationship you have with them.   We will show how CRM will enable you to build long term relationships that lead to repeat custom and increased revenue. 

You will discover:
* What CRM is and how it can work for all sizes of business
* Simple CRM technologies that require minimum investment and change
* How a CRM system can be integrated with your Business Management System (BMS)
* Keys to identifying your most (and least) profitable customers
* The support and funding available for implementing a CRM solution.

This seminar is for all types of manufacturer, from start-ups to established businesses including those who have never heard of, or used, a CRM system; those who are currently using a CRM system but would like to get more from it; or those who are using a CRM system but would like to integrate it with their BMS.    After attending you will understand whether your business needs a CRM system and which type of solution is most suitable.  

There will be several demonstrations of CRM solutions including simple, stand-alone applications and those fully integrated with a BMS, such as ACT!, Sage CRM, SAP Business One and Microsoft Dynamics.  You will have plenty of time to network and speak to practitioners and users to gauge their experiences.   A buffet lunch and refreshments will be provided for all delegates.

Booking your place:
To book your place go to www.nb2bc.co.uk/book_event (you must register as a member).   This event is suitable for businesses in the West Midlands and is FREE to attend.
For further information please contact the National B2B Centre on 02476 574384.