Events

"Break the rules and win more business"

Wolverhampton Science Park Friday 31 July 09.30-12.30*

A lively, interactive seminar from Sandler Sales that will change the way you think about selling, buying and human interactions. It is designed for a mixed audience of MDs, FDs, business owners and business professionals from the IT and technology sectors, looking for a different approach to business development and client acquisition. You're already good - but keen to overcome those final hurdles so you can improve your own or your team's performance. For example:

• Are you and your team frustrated when prospects like your presentation, but give you a "we'll think about it", which often turns into a slow "No"?
• Do you and your team feel angry about having your proposals or quotations used as negotiating tools to beat down incumbent suppliers?
• Are you tired of being on the defensive, handling objection after objection?
• Are you annoyed when your organisation's attempts at building relationships and strategic partnerships get rebuffed in a manner normally reserved for photocopier sales people?
• Do you or your team struggle to get enough appointments with 'qualified' prospects?

Most people build their business using their own 'sales' system. It consists of common-sense, strong interpersonal skills, professional expertise, enthusiasm and self-belief.

This talk explains the prospects' systems for buying, and suggests how our 'sales' systems can be improved once we understand buyers' psychology and their system for buying. "People buy for their own reasons, not for yours"

Learn some brand new sales strategies and tactics - as used by the most successful businesses. This is not the same old, tired, salesy, features and benefits lecture.

Cost £25 + VAT for full UKITA members. £35 for non-UKITA members. Refreshments and buffet lunch provided.

Members simply log-on, register for the event and pay via PayPal or Credit Card

Non-Members please register your interest via Black Country Branch Vice-Chairperson, Sharon Kendal of Blue Orange Marketing, on 01902 845952 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Indicative Programme: